Dark Chocolate Sales are Soaring...Telegraph UK

Sales of Dark Chocolate Soaring in the UK

Once the poor relation of the confectionary world, sales of dark chocolate have almost doubled in two years, growing 96 per cent to £85 million.

Sales of luxury chocolate brands have also soared over the last two years, according to research by consumer analysts Mintel, with some varieties being served in bars as an accompaniment to wine.

According to the report many chocolate lovers are turning to the richer varieties over the more traditionally popular milk chocolate because of the growing evidence it contains antioxidants.

Dark chocolate is considered the healthier option because of its high raw cocoa content - sometimes up to 95 per cent. Milk chocolate only has to have 25 per cent.

First cultivated by ancient Mayan civilisations, raw cocoa or cacao is now considered one of the world’s most beneficial ’super foods’ due to its high content of antioxidants.

Researchers say it is this reputation that is driving sales of dark chocolate.

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